Lead Generation Strategies for B2B and B2C in 2020
Lead generation is one of the most successful ways of converting individuals visiting your business website into potential customers. According to Marketo, only 4.0% of visitors to your business site are ready to buy the products and services you are offering. Therefore, with the best B2B and B2C lead generation strategies, you can quickly increase your conversion rate and make more sales.
It is a bit challenging to choose a top lead generation company today. Many companies are promising to deliver the best lead generation services but fail at the end. Well, in this essay, you are about to go through a list of the best lead generation companies that you can trust.
Continue reading to find out more about these companies’ top clients, campaign results, approaches, and tools. By the end of this essay, you should be ready to pick one of the best companies to provide you lead generation services that will put your business to the next level.
Here are the top lead generation companies you can look forward to hiring this year.
EBQ is a lead generation company with offices in Austin, USA. The company provides services such as social media management, market research, miss data filling, data verification, email marketing, and customer support. They have set a minimum project cost of up to $5,000 and have been able to serve clients such as OKI, BigCommerce, and AsureSoftware.
This company helped BigCommerce to generate over 468 leads in just a year. From these leads, the client was able to book up to 60 appointments with customers, thereby increasing their market base.
Leadium is one of the best lead generation companies that service many clients worldwide. It has offices in Ukraine, the USA, and Slovakia. Also, some of its famous clients include Mitek Systems, Amplitude Digital, and Fransmart. The company adopts a more cost-effective mode of service delivery. It has set a minimum project cost of about $1,000 for all clients.
The company offers a wide variety of services which aim at increasing traffic and conversion rates. Some of the services it provides include outbound sale strategy, database validation, on-demand contact data, event data, and phone and email verification services.
One of the latest projects from this company is Reliant Parking that they initiated in 2017. Today the company has generated over 16K emails and over 60 strong leads in record time. All these leads have helped the Reliant Parking to land some of its top clients.
SalesAladin is a lead generation company that serves companies in India. some of its top clients include Cloud Analogy, Marketa, and Xebia. They have set a minimum project cost of $1.000.
The company offers services such as contact lists, inbound marketing, and market research. Sales Aladin came into limelight with one of their top projects from a US-based company. It helped the company to get 27 new prospects and increase its sales revenue by up to 30% in just a year.
Lead Generators International (LGI)
LGI is one of the best lead generation companies. It has established its offices in Canada and the USA. Today, Lead Generators International offers its events promotion, database management, and phone survey services for companies such as IBM, HP, and SAP.
LGI helped SAP to increase their market reach by creating 162 qualified sales leads for the company. SAP was able to increase its revenue to over $1 Million in just a yea making it one of the top tech companies in the world today.
VSA has established its offices in the USA. It is proud to serve clients such as Baumer Group, Air Liquid, and Care Logistics. The company has a minimum project cost of $10,000. Unlike its competitors, it offers to follow up email campaigns, customer support, sales team, and decision-makers identification services.
The company has handled many projects since its establishment. The company came into limelight when it helped one of the top data service providers to access B2B outbound call center services for six years.
Callbox is an international lead generation company serving locations such as Australia, Malaysia, UK, New Zealand, and Singapore. The company targets clients in the manufacturing, finance, software, and advertising sector. They have set a minimum project cost of $5,000.
Some of the services Callbox offers include account-based marketing, SEO, data verification, and database management. Extended Presence
Extended Presence has its offices in Denver, USA. The company works with a minimum project cost of $1,000. Also, some of their current clients include Symantec, Cognizant, and Cisco.
They provide these companies with services such as customer profiling, lead nurturing, and B2B lead generation.
The company was hired to sell software products for the USA market. It helped their clients to generate up to 180 appointments in just eight months. About 85% of these appointments resulted in successful sales.
360leads is a famous lead generation company based in the USA. The company has served clients such as Toshiba, Shell, and Alectra. Their services include trade show activities, market analysis, lead sourcing, and appointment setting.
Toshiba hired this company for a six months project to increase the sales of Toshiba laptops. In this project, 360leads helped Toshiba to realize a 200% increase in their click-through rates that accounted for more than 1,000 sales appointments.
Leadgen Compass is a successful lead generation company with offices in Omaha, NE. The company serves clients such as City Wide, Success Strategies, and Tactical Tale Solutions.
Their minimum project cost remains unspecified. Some of its unique lead generation services include display advertising, website optimization, lead search, and social media marketing. The company was hired to find new distributors for a manufacturer in 2013 for five months. It helped increase web traffic, and sales lead to the company.
Ameridial is a USA based company. The company has set a minimum project cost of $1,000. It offers services such as data hygiene, customer surveys, scheduling prospects, lead qualification, direct response marketing, and many other services.
The company helped Fortune to achieve a 68% lead conversion rate in 200 hours when the company hired them for their 30-days lead generation program.
SalesRoads is a USA based company operating at a minimum project cost of $10,000. The company has been offering its services to a large clientele, including Williams Grant Writing, Automata, and Keubix.
Their service package includes strategic planning, sales process review, identifying influencers, CRM, sales outsourcing, B2B lead generation, and many other services. This company helped Keubix, a SaaS company, to book up to 966 appointments with potential clients leading to an increase in sales. The company used a cold calling strategy to increase Keubix market visibility and customer interest in its services.
OnBrand24 is a lead generation company with offices in Canada and the USA. This company operates at a minimum project cost of $5,000. For the last years, the company has offered its services to Enservio, Alpha Software, and Sappi.
Some of their unique services in the industry include promotional programs, inbound customer services, and database management. One of the most successful projects the company has handled includes one for increasing lead generation and establishing a call center for Sappi.
SmashDeck is also a USA based lead generation company with a minimum project cost of $10,000. The company has been offering its services to other companies such as JLL, Copper, and StitchLabs. They provide a complete lead generation package that entails niche outreach customer segmentation, prospect strategy, and sales meetings booking.
In one of their projects for Hilton Publishing, the company helped this client to achieve up to 12% increase in their conversion rate and obtain 27 leads per month.
Lucid Agency is a lead generation company based in Chicago, USA. The company operates on a minimum project cost of $5,000 and has severed clients such as Pet Smart, Best Western, and Motorola. Their service package includes online PR, email marketing, sales webcasts, mobile banners, and SEO.
Take Charge America hired this company to lower its cost-per-conversion. By the end of this project, the company managed to reduce its cost-per-conversion by 50% and increase its conversion rate to 130%.
Lead generation companies FAQ
What is a lead generation company?
A lead generation company uses tactics such as social marketing, email marketing, and SEO to attract customers or leads to a business.
How do lead generation companies work?
Lead generation companies adopt four main steps in their service provision. These stages include strategic planning, campaign creation, campaign execution, testing, and optimization. These companies engage their clients to come up with the best strategies for lead generation based on client goals and mission.
Why should you hire a lead generation company?
Lead generation companies have the experience and tools to help your company or business to:
- Gather and collect information about potential sales leads
- Grow your brand in a flooded market
- Increase your sales and help you realize ROI
- Target potential leads and increases your conversion rate
There are many lead generation companies in the marketing industry that you can always reach out to when you want to establish a reputation for your business. Some of the companies we have discussed here have proved beyond doubt that they provide the best custom lead generation services. They offer a variety of services that seek to improve your company’s image and help you achieve ROI in the shortest period.